Amazon will soon show some ads on Prime Video, starting in early 2024. The company wants to have fewer ads than other streaming services and TV channels. This is part of a bigger update to Prime Video.
Amazon’s additional income will enable them to keep investing in captivating content and expand their investments for an extended duration. Initially, Prime Video ads will be introduced in the US, the UK, Canada, and Germany. Later in 2024, France, Italy, Spain, Mexico, and Australia will also join this lineup.
In the US, Amazon Prime costs $14.99 per month or $139 for a year. College students can get it for $7.49 per month or $69 per year. People on government assistance programs can get it for $6.99 per month. Amazon said that the price of Prime will not change next year.
For those who strongly dislike ads, there are alternatives available. Amazon intends to offer an ad-free choice for an extra $2.99 per month, totalling around $36 per year before any potential yearly discounts. Although nobody prefers paying an additional fee on top of an existing one, this option exists.
Amazon Prime costs £8.99 per month in the UK. It offers next-day and same-day delivery on millions of items, advert-free listening on its music streaming platform, and access to original TV series and films on Prime Video. Amazon has announced that the price will remain the same until 2024.
Amazon is joining the trend of increasing prices, but they are actually late to the party. Many subscription services have already raised their prices recently.
Netflix introduced a cheaper subscription plan with ads last year. It costs £4.99 per month. The more expensive plan, called “premium,” has better video quality and no ads. It costs £15.99 per month.
Disney+ recently revealed its intention to launch an ad-supported subscription plan in the UK. This plan, set to debut in November, will offer a basic package for £4.99, featuring advertisements. The company believes that this decision will offer more options to its customers and advertising partners, enhancing their experience.